PageRank or PR is a value that Google has placed on web site content. The value is higher as the website ages and or gains an authority status. Quality relevant content will help to raise your sites PR over time. In addition, links pointing to your content from other web sites will also help the GoogleBot understand that your site has value to others. This increases your sites value and over time the PR.

It should also be borne in mind that by voting for another webpage, the PR of a webpage does not decrease. But it is seen that the PR is lost in an indirect way by linking to other sites. The quality of linking done enhances the PR value of a page. Good linking gives a high rank, whereas a poor ranking gives a low rank. PRs are equally distributed between the different pages that a particular webpage links to. But, nowadays, certain techniques are used for increasing the PR values on some sites by using channeling methodologies.

So what would this page strength rank represent? Well to answer this question we need to start by looking at what is wrong the current page rank toolbar. Many webmasters believe that a website has two actual page rank values, one that you see on your toolbar and one that is its real value that is only available to certain people within Google itself. Why the two ratings? Well I suppose Google are attempting or hoping that people will not continue to purchase text links on a site if the page rank they see on the toolbar is lowered. Alternatively they may well be hoping that a site like seroundtable then decides to no-follow the links in order to regain its true page rank. Is this working? Well by taking a look at seroundtable it would suggest not, the site still has a large number of advertisers who seem to be gaining “link juice” from the site.